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MACHINA Co-founder, Linda Franco Talks Wearables

by on Jun.14, 2013, under Wearables, Wearables Celebrities, Wearables News

Linda Franco, Co-founder of MACHINA

Linda Franco, Co-founder of MACHINA Interviews with The Next Women

Linda Franco, co-founder of MACHINA sat down with The Next Women business magazine for an interview where she revealed her wearable technology story. We learn how she and her boyfriend/business partner/role model, Angelo,  built MACHINA using the momentum of two prior successful start ups and their passion for fashion and technology. Franco also gives insight to the business model of MACHINA, their target market, and building the team that continues to help their brand.  As for what’s next, Franco tells us MACHINA will launch in Japan at the end of the year.  Webelow Wear will be sure to keep an eye out for this move and how it affects their growth.

Read the interview transcript.

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Midi Controller Jacket By MACHINA

by on Mar.15, 2013, under Fashionable Wearables, Functional Wearables, Wearables, Wearables Celebrities


MACHINA's Midi Controller Jacket v1.0

MACHINA, a group of independent developers and designers living in Mexico,  has created the Midi Controller Jacket ($285-$2600), an advanced functional yet fashionable wearble, that transmits music notes to a speaker based on the user’s movements and interactions with the jacket sensors.

[Insert sped up record rewind sound here]

This means beat makers with dancing skills, or dancers with a penchant for music making can create killer beats with the pop-and-lock of an arm. Potentiometers, four push buttons, a flex sensor, and a joy stick can be configured by the user through a mobile app.

Making music not really your gig? No worries, because their fully funded kickstarter video explains that MACHINA is also working on a HACKSTORE with open source code, where users can upload their own presets and programs to add more functionality to the jacket like mixing videos or interacting with a Kinect.

With a ton of other products under their belt, including thermochromic t-shirts (that remind us of this interesting Polar Ice Cap Shirt), MACHINA is definitely a group of wearables celebrities we’ll be looking out for.

Check out their demo video below for more information.

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