Webelow Wear Polar Ice Cap Shirt
by admin on Oct.13, 2009, under Fashion, Green Wearables, WW Products, Wearables
Webelow Wear is using high tech thermochromic designs to encourage the conversation about environmental awareness through our Green Wearable line.
The debut piece is the Polar Ice Cap shirt which demonstrates the drastic melting of the North Polar Ice Caps from 1980 to 2009. Using a water-based thermochromic ink and American Apparel Sustainable Edition organic shirts, the image of the 1980 ice caps will “melt” away as your surrounding temperature rises to 96.8 Fahrenheit. Revealed is the image of the remaining ice caps in 2009. These ice caps have been in place for 3 million years and in a 20-30 year span have cracked, divided and melted at alarming rates. These changes may lead to a dramatic shift in average global temperatures as the ice caps thin and sunlight directly passes through it to warm the ocean.
The time is now and the choice is ours. WW will contribute to the growing awareness and donate a portion of each sale to The Climate Project, a non-profit whose mission is to educate the public and to raise awareness of the climate crisis at a grassroots level worldwide.
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polar north
April 1st, 2010 on 7:47 AM[...] delays and political bickering, the polar bear is now protected under the Endangered Species Act.Webelow Wear Polar Ice Cap Shirt – Webelow WearThe debut piece is the Polar Ice Cap shirt which demonstrates the drastic melting of the North Polar [...]
January 8th, 2010 on 6:03 PM
[...] From products that detect the carbon dioxide in your surrounding area to fashion designs that demonstrate the melting of the North Polar Ice Caps, wearables can be an informative platform to spark to the conversation and innovation necessary to [...]