Webelow Wear

Urban fashion designer, Ecko, has come out with a new audio hoodie with an iPod controller.

The company takes advantage of the Fibretronic CONNECTEDWear soft-circuit controller and IP30 connection module.

It’s good to see more urban brands using soft-circuit technology and embracing the clothing 2.0 strategy of adding value to existing styles with wearable tech mods.

Recently this type of 3rd party  integration has become more common thanks to companies like Fibretronic and QIO systems with their controllers and connectors. No information on where to buy or how much the set costs, but stay tuned for updates.

It is interesting to see many of these recognized fashion brands keep up with the times by jumping  into wearables through up and coming wearable technology companies as opposed to internal R&D efforts.   That is certainly a promising sign for anyone wanting to step ahead of the big boys.

Wearable innovators: don’t forget about the strictly B2B route!

Via [Fibretronic]